September 30, 2018
On Thursday 27 September, Mackenzie Jones had the pleasure of partnering with digital experts Practicology to present a detailed report they have conducted on Global eCommerce Operating Models across Consumer Brands and Retailers.
The event which detailed eight operating models including a Full eCommerce Accelerator Model, Pureplay / Marketplace Accelerator Model, Direct to Consumer Accelerator Model, Fully Integrated Omnichannel, Global Centre of Excellence with Local Integrated eCommerce, Lead Market with Dedicated Local eCommerce, Regional Dedicated eCommerce Lead and a Global Centre of Excellence with Local Dedicated eCommerce.
Guests from Kerry Foods, Pladis, Unilever, Britvic, WIlliam Grant, Kate Spade, Tesco, Selfridges, Pentland Brands, N Brown Group, Dune, Tate, Jordans Dorset Ryvita, Glen Dimplex and other brands and retailers were the first to hear and receive a copy of the report.
Practicology highlighted real examples of how retailers and brands are structuring their business to tackle digital transformation.
If you’d like a copy of the detailed report, or would like to discuss your digital operating structure or talent attraction programme, please email Rebecca Evans our Divisional Manager.