Digital and E-commerce

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***£46K to £62K + package***

***The client has expressed that only FMCG brand/marketing/activation candidates will be considered for this role***

The Organisation
We have partnered exclusively with a Global FMCG brand who are looking to recruit an International Brand Manager into their growing team. This is a newly created role, with full ownership of all brand activation across South Korea, Spain, Russia & Poland.
The business is highly entrepreneurial and fast-paced, with a collaborative and inclusive culture.

1. Lead the development of the annual marketing plan in line with the local market strategy

- 1.1 To develop a Consumer and shopper activity plan designed to drive delivery of the KPI’s set out in the brand strategy and / or the annual operating plan for selected markets as agreed with the Marketing Manager and Regional Managers
- 1.2 To work alongside the Regional Manager to identify appropriate distribution/range/price opportunities for the brand in the market

 
2. Provide ongoing consumer/brand insight to support the development of the local market strategy

- 2.1 Lead the understanding of the competitive environment, developing implications for Twinings and providing the appropriate input into the local brand strategies and the commercial plans
- 2.2 Maintain an understanding of the touch points in the market, their trends and effectiveness and their relevance for Twinings
- 2.3 Source and manage the relationships with marketing and research agencies both in the UK and in the market

3. Lead and manage delivery of all aspects of the annual marketing plan

- 3.1 Work with the local market team to agree marketing plan laydown to drive delivery of the financial plan
- 3.2  Develop appropriate brand selling stories and support the Regional Manager on category selling story development
- 3.3 Track delivery of the marketing plan against agreed milestones and all relevant consumer / shopper / trade KPI’s in all aspects of the marketing mix
- 3.4 Carry out post activity MROI and systemise learnings for future planning
- 3.6 Support the local team through marketing presentations to both the distributor and trade as necessary

4. Creative development

- 4.1 Manage the creative process locally and develop all appropriate materials in delivery of the marketing plan to include key visuals, point of sale material, digital and print media, PR along with any additional touch point needs as agreed in the marketing plan
- 4.2 Manage local websites, developing and maintaining content whilst ensuring appropriate data protection and network security policies are fully adhered to
- 4.3  Sign off final artwork, brand guidelines and marketing materials for the region, ensuring consideration given to stakeholder feedback

5. Agency and supplier management

- 5.1 Investigate and source appropriate agencies and suppliers in support of marketing plan development and execution
- 5.2 Develop appropriate agency briefs, liaising with key stakeholders as appropriate
- 5.3 Ensure supplier set up and approval processes are carried out in line with Twinings policies and procedures and all suppliers are ethically audited and maintain log of status

7. New product development

- 7.1 Identify appropriate new and existing product development opportunities, deploying appropriate research techniques and to considering both market specific needs as alongside assessing suitability of global new product development initiatives
- 7.2 Initiate and manage all NPD through the gate process
- 7.3 Develop copy and sign off artwork as appropriate, ensuring full compliance for products and marketing communication with local regulatory frameworks

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The Organisation
A leading global FMCG organization is developing a new European data centre, focusing on advanced analytics to position data at the core of decision making for all commercial and marketing choices. This ambitious Martech initiative involves scoping, building and owning the consumer data product, it’s evolution and usage strategy for Europe. The key focus will be to unlock the competitive advantages this data will create across the business.

The Role
Working alongside the data science and translation teams, the Data Product Owner reports to the Data Strategy Director, with a dotted line into Digital Marketing Director. Collaborating with the marketing, insights, advanced analytics and IT functions to embed this data and its usage, you will work closely with the digital marketing team, jointly owning the collection strategy across Europe and informing the marketing usage of this data asset.

Key Accountabilities

- Develop and maintain a Consumer Data & Martech strategy and roadmap in partnership with insights and marketing teams to deploy across all brands and European markets.
- Evangelise the benefits and best in class use cases of consumer data (1P, 2P and 3P) across the marketing and insight functions driving engagement and usage.
- Transform relevance and effectiveness of marketing activations across the business by leading continual advancement of our data-driven systems to deliver audience insights and mass personalisation from media to shelf.
- Partner on segmentation Test & Learn pilots – to drive continuous improvement and understanding of the most effective models, scaling meta-learnings across the sector.

Candidate Profile

- Experience within an FMCG, Consumer or Retail industry of identifying & influencing consumers across multiple channels based on behaviour.
- Experience of putting data at the heart of a strategy, driving strong ROI based on data led decision making with a real awareness of the consumer data landscape and the opportunities to evolve and augment current data assets.
- Proven capability of using technology to maximize user experience during interactions. This is not an IT role so candidates must have worked closely with the technological side of digital.
- First class communicator, confident engaging and influencing multiple stakeholders to build strong working relationships, with an aptitude to galvanize teams and secure buy in from a matrix organisation.

If you interested in being considered for this opportunity, please send a copy of your profile, quoting reference PJ17840, to Paul Jones

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The Organisation

A world-class global FMCG organisation with a portfolio of household brands, is looking to identify stand out, high calibre individuals who can combine strategic thinking, strong analytical skills and pragmatic business sense to be part of high-performing Revenue Strategy team.

The Role

Working across UK and regional markets, you will build insights to develop pack, pricing and promotional plans, and influence the execution of the annual plan by effectively coordinating across a diverse range of functions and stakeholders. 

The Candidate

Candidates must possess both first class data analytics skills with the ability to extract key messages from complex data, and proven stakeholder management experience. Intellectual curiosity along with an ability to innovate, problem solve, search out facts and engage stakeholders are all key requirements for this opportunity.

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