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May 16, 2025

At Mackenzie Jones, we believe that Equity, Diversity, and Inclusion (EDI) isn’t just a policy – it’s a commitment to action. As part of our ongoing focus on gender within EDI, we’ve had the privilege of speaking with a group of inspiring women leaders from across the FMCG space. What followed was more than a series of interviews as it became a collective conversation about progress, leadership, and the responsibility we all share in shaping inclusive workplaces.

Together, they offered insights not only into the realities of leading as a woman in today’s FMCG & Retail world but also into what true gender equity looks like in action.

 

A Shared Drive to Lead with Purpose

What stood out immediately was the shared sense of purpose among these women, whether they were heading up marketing teams, international sales, or HR functions. Across different disciplines and backgrounds, they are all pushing for workplaces where people are valued for their potential, not separated by gender.

“It’s not just about ticking a diversity box, diverse leadership drives better decisions, stronger teams, and ultimately better business outcomes.”

Charlotte Flook, former Head of Marketing, Suntory Beverage & Food

They spoke openly about challenges they’ve faced, including imposter syndrome, unconscious bias, and the pressure to “fit in” rather than lead authentically. But just as powerful were the stories of resilience, mentorship, and the pride they take in helping the next generation rise.

 

The Power of Visibility and Representation

Many of the women reflected on how their own progression was shaped by the leaders who came before them, or in some cases, by the absence of role models altogether. The need for visibility in leadership isn’t just about inspiration, it’s about changing the narrative around what leadership looks like.

“Seeing women who lead in different ways, who are unapologetically themselves, has been crucial for me. It helped me realise I didn’t need to fit a mould to succeed.”

Lucie Stewart, Head of International Sales, Optibac

When women are visible at the top, it gives others inspiration to imagine themselves there too.

 

Creating Space for Inclusive Leadership

One of the most powerful threads running through the discussion was the call for more inclusive leadership that embraces flexibility, empathy, and authenticity. Several leaders spoke about how their organisations are adapting but also acknowledged that real change often starts from the top.

“Policies are important, but culture is created by people – especially those in leadership. If we want inclusive environments, we have to lead inclusively.”

Ann Chambers, HR Director, Ecotone

Flexible working was another common theme amongst our participants, not just in terms of where or when we work, but how. Flexibility of mindset, support for different working styles, and valuing outputs over presenteeism were all seen as key to unlocking a more equitable future in workplaces.

 

Championing the Next Generation

The women we spoke with were united in their desire to lift others as they climb. Whether through formal mentoring, advocacy, or simply sharing their experiences, they’re committed to paving a smoother path for the women who follow.

“It’s not about being the only woman in the room – it’s about making sure you’re not the last.”

Dara Goolsby, Senior Director of Marketing, Sally’s

They also advised emerging leaders to back themselves, ask questions, and take up space.

“Know your worth. Speak up. Be bold – even when it feels uncomfortable.”

Becky Allan, Head of Sales, ABWF

 

What’s Next?

At Mackenzie Jones, we know that conversations like these are only the beginning. We’re committed to not only amplifying the voices of women in leadership but also ensuring that our own practices and those of our clients support real, lasting change.